Despite being severly anaemic, women failed to recognize the signs of being anaemic, did not feel sick enough to

justify a trip to the PHC & lose their daily wages.

It was clear that these anaemic women would end up risking not only their but also their infants life due to complications during pregnancy, primarily because the health setup fails to recognise them as anaemics at the first place, until its too late.

So if these women can't walk to the PHC, how about a doorstep worker going to the village? That's where the compliance of the existing tools was low. It was learnt from a health worker of the National Malaria Control Program that the rural population failed to co-operate in providing a blood sample to the health worker because there was no perception of being “sick”.

The immediate solution, lets distribute nutritional supplements to all.
But after putting in a little more thought and discussions with Yogesh and a few friends he questioned if pulse-oximeter could determine hemoglobin.
With prior experience in a bionic arm project, Abhishek was comfortable with electronic components and thats where his frequent visits to Lamington Road in Mumbai and tinkering in his dorm-room began towards developing a hemoglobin-o-meter based on knowledge acquired about a pulse oximeter.
Together with a few friends, he got shortlisted for the IIT techfest 2008, where the team Anaemedia was awarded the 2nd prize. The prize money was reinvested to improve the prototype. Anaemedia continued to participate in various competitions, getting refined each time.


The turning point came when Anaemedia stood runners up at the Piramal Prize and were awarded incubation at the Centre for Innovation Incubation and Entrepreneurship, Indian Institute of Management, Ahmedabad.

In December 2008, Anaemedia was reincarnated as Biosense Technologies Private Limited.