Every minute a women dies as a result of pregnancy or childbirth. The loss of 500,000 women a year is tragic, as it is preventable with the right technology tools. Nearly 40% of maternal deaths are directly and indirectly attributed to anaemia. A major root cause why anaemia goes untreated is the lack of healthcare infrastructure and diagnostic facilities or doctors at remote rural locations in the developing world.
Iron deficiency anaemia is one of the most prevalent nutritional deficiencies in the world (WHO)and affects a billion people worldwide. Iron demand in pregnancy and growth is high, so pregnant women and children are most seriously affected by anaemia. In India, anaemia contributes to around 40% of maternal deaths a year (Maternal Mortality Rate (MMR): 301 deaths per 100000 live births). Severe anaemia in the mother (<8g/dl) also predisposes to a low birth weight baby (<2.5kg). Around 30% of all births are LBW babies in India which is associated with a high neonatal and infant mortality rate (IMR = 60/1000 live births), lower trajectory of growth during childhood and decreased immunity.